In the BCG growth-share matrix, which statement correctly describes the quadrant associated with low growth and low market share?

• A. Stars.
• B. Question marks.
• C. Cash cows.
• D. Dogs.

Answer: (D)

In the BCG growth-share matrix, each business unit is evaluated on market growth and relative market share, which places it into one of four categories. The quadrant with low growth and low market share is the Dogs. These units operate in a mature or declining market and hold a weak competitive position, so they typically generate little cash and require little investment. Because the upside is limited and they can tie up resources, they are often candidates for divestiture or harvest rather than expansion. The other quadrants represent more favorable positions: Stars have high growth and high share, Cash Cows have low growth but high share, and Question Marks have high growth but low share.