Which cross-border strategy option focuses on local responsiveness while maintaining some global integration?

• A. Transnational focuses on local responsiveness while maintaining global integration.
• B. Global standardization focuses on local responsiveness.
• C. Localization focuses on global integration.
• D. Exporting focuses on local adaptation.

Answer: (A)

The idea being tested is balancing local responsiveness with global integration. The transnational approach aims to tailor products and marketing to fit local markets—meeting different customer needs, regulatory demands, and preferences—while coordinating across the globe to capture scale, shared technologies, and knowledge. This lets the company adapt where it counts locally, but still leverage centralized systems and global learning to keep operations efficient and integrated. In contrast, global standardization pushes for uniform products across markets with less local customization, localization (multidomestic) centers on local adaptation with limited global coordination, and exporting is mainly about moving products abroad with minimal adaptation or integration.