Which strategic action can mitigate cannibalization when launching a new product?

• A. Launch a product line that complements existing offerings
• B. Lower prices across all products drastically
• C. Cease all marketing
• D. Ignore customer needs

Answer: (A)

Mitigating cannibalization comes from expanding demand, not just shifting it between own products. Launching a product line that complements existing offerings does this by creating new use cases and cross-selling opportunities, so customers can buy the new item alongside the current ones or switch to a bundled solution rather than replacing a product with another in the same family. This strengthens the overall portfolio and grows total sales. In contrast, drastic price cuts across all products often drive substitution within the company’s own lineup rather than expand demand; stopping marketing reduces visibility and makes it harder to defend against competing options; and ignoring customer needs leads to poor fit and weaker demand.