Which term describes strategy at the single-business level, focusing on improving performance or gaining a competitive advantage in a particular line of business?

• A. Corporate strategy
• B. Global strategy
• C. Business strategy
• D. Functional strategy

Answer: (C)

This question tests strategy focused on how a single business line competes and improves performance within its specific market. It’s about how a company positions itself in that line of business, what value it promises customers, and how it uses resources and capabilities to outperform rivals.

That scope is what business strategy covers—the moves a firm makes to gain a competitive edge in a particular product or service market. Corporate strategy, by contrast, looks at the overall portfolio of businesses and how they fit together; global strategy emphasizes competing across different countries and markets; and functional strategy deals with how support functions (like marketing, operations, or HR) enable the broader strategy.

So the best fit is strategy aimed at competing successfully in a specific line of business.