Which term is described as consisting of reactive strategy elements that emerge as changing conditions warrant?

• A. Strategy
• B. Emergent Strategy
• C. Deliberate Strategy
• D. Business Model

Answer: (C)

Emergent strategy describes how strategy elements arise from ongoing actions in response to changing conditions, rather than being fully planned in advance. It forms from patterns that emerge as managers and teams experiment, learn, and adapt to new information and shifts in the environment. That reactive, evolving nature is what makes it the best fit for the description. Deliberate strategy, by contrast, is the preplanned set of actions intended to be pursued, while a business model explains how a firm creates and captures value.